“If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.”
-Paula Scher
DESIGN
I fell in love with design the second I stepped foot into my first high school Photoshop class. I have taken my passion for design, and have merged it with my love of marketing and ability to effectively communicate messages.
I realized early on that in order to truly be the most effective creator, you have to understand why you are creating and who you are creating for. At the end of the day you have to understand pain points and personas to be able to design content and develop messages that resonate with users…. which is why I love marketing.
MARKETING
Design is thinking made visual.
COMMUNICATIONS
Lastly, I believe that my ability to be an effective communicator is rooted in adapting engaging messages for targeted audiences. I design content the same way I approach creating a visual identity for a brand. Design, marketing, and communications allow me to be creative, measure impact, and solve complex problems for users.